The Swedish Home

On the occasion of Milan Design Week 2026, IAMMI and M12 developed the concept for Electrolux and AEG’s exhibition, The Swedish Home.
Originating from an exploration of nature, calm, and simplicity, the project evolved in close dialogue with the brand into an immersive environment reflecting Electrolux/AEG’s vision of wellbeing and everyday living.

Ph Gloria Soverini